Mungkin sudah banyak yang baca tulisan mengenai perbedaan antara Data-Driven Experience Design dan Data-Informed Experience Design. Kalau belum silahkan baca beberapa artikel-artikel di bagian akhir dari tulisan ini.
Bagi yang belum sempat baca, akan saya ringkaskan pokok-pokok pikiran dari berbagai tulisan yang ada sebagai berikut:
• “Data-driven” pada umumnya diasosiasikan dengan proses menggunakan data berjenis kuantitatif
• “Data-informed” pada umumnya diasosiasikan dengan proses menggunakan data berjenis kuantitatif yang dilengkapi dengan data kualitatif untuk memberikan konteks
• Istilah “Data-driven” dan “Data-informed” seringkali digunakan sebagai istilah yang sama
• “Data-driven” dan “Data-informed” seringkali dikaitkan dengan “Keputusan Desain (Design decision)” dan “Keputusan Bisnis…
#agileux tip of the day
For gaining useful insights, temporarily distance yourself from your own subjective views and understand the other sides.
I often find myself observing two or more polarising views and sides already existing. Unconsciously, I am already on one side. For gaining valuable insights, I need to temporarily distance myself from my subjective opinions and understand the other sides. I need to put myself in the place of others.
This is what I usually do to put myself in the place of others:
1. I learn what I need to put myself in the place of others.
2. I take my sandals off.
3. I…
Summary: Academia and startups are two different worlds. Nonetheless, academia and startups’ common on-going goal to raise funds may provide the key to a synergy between the two worlds. In this writing, I propose a framework that ACM SIGCHI may use as a catalyst for better collaboration between academia and startups, thus benefiting the HCI and UX community in Asia.
Academia and Start-Ups
A way back at the beginning of the millennium, I still vividly remember celebrating a new year’s eve at Copenhagen’s Town Hall Square, Rådhuspladsen. …
#agileux tip of the day
Focus on observation details relevant to your research questions.
During an Agile UX Research, one may find the abundance of details is overwhelmingly tempting to analyze. Stay true to your research questions and focus on answering them one moment at a time. Other details may well be recorded in your #researchsystem.
In this depicted picture at a “traditional” market, we focused on how a market worker arranges the market’s fruits and vegetables. Even though we were tempted to dig deeper on what was happening behind him, i.e. …
Summary: Plucking Business Design out of Design Thinking framework is misleading and creates several false expectations related to its role in Human-centered Design.
In her master thesis of 2004 titled Repositioning User Experience (UX) in the Danish Retail Industry, Dr Eunice Sari reported her 2-year research in the Danish Retail Industry. In her thesis, she outlined how UX that solely focuses on users’ needs is no longer sufficient to support the real business needs in the Danish Retail Industry. …
#agileux tip of the day
Get developers to build empathy with and for users as early as possible.
The ideal time to start engaging developer in an Agile UX process is as early as the discovery or exploratory stage. I found out that the later the developers engage in the process, the less ownership and more miscommunication happen later.
What you can do are as follows:
1. Arrange a user research immersion activities for developers.
2. Invite developers to attend all usability testing sessions.
3. Engage developers in #participatorydesign or #codesign activities.
4. Ask developers to participate in the development of low to high-fidelity prototypes.
5. Invite developers to attend all research and design presentations.
How might we get developers to build empathy with and for users as early as possible? Do you have your own tips?
Ringkasan: Kebutuhan Service Design dari sebuah organisasi ditentukan oleh kematangan UX yang bisa diindikasikan oleh banyak faktor. Ketiga faktor yang relevan dengan Service Design adalah: kemulusan perjalanan pengguna, kualitas interaksi pengguna, dan persepsi positif pengguna yang kohesif.
Setelah kita membahas apakah Service Design itu di bagian pertama dari Seri Perkenalan Service Design, tulisan ini merupakan bagian keduanya.
Di customer-centric organization seperti Amazon yang mempunyai misi menjadi perusahaan yang paling berfokus pada pelanggan di dunia (Earth’s most customer-centric company), User Experience (UX) atau Pengalaman Pengguna mempunyai peranan yang sangat penting.
Salah satu pendekatan untuk menciptakan Pengalaman Pengguna adalah dengan melakukan Perancangan…
Ringkasan: Ada beberapa referensi untuk menentukan jumlah sampel penelitian kualitatif dan kuantitatif. Seorang peneliti yang kompeten akan dapat menentukan jumlah sampel yang sesuai berdasarkan data yang dimiliki, analisa konteks, referensi ilmiah, filosofi penelitian dan pengalaman yang dimilikinya, sehingga keabsahan hasil Penelitian Pengguna dalam sebuah proses UX dapat dipertanggungjawabkan.
Debat mengenai jumlah atau ukuran sampel penelitian kualitatif dan kuantitatif bukanlah hal yang baru. Apabila Anda ingin catch-up dengan perdebatan ini, Anda bisa mulai dari beberapa sumber berikut:
Ringkasan: Service Design adalah perancangan yang berprinsip pada Human-centered Design dan bertujuan untuk menghasilkan Pengalaman Pengguna (UX) di satu atau lebih Service Touchpoint.
Tulisan ini adalah bagian pertama dari Seri Perkenalan Service Design.
Layanan (Service) adalah hal yang abstrak. Sebagai bagian dari sebuah produk, layanan biasanya menjadi satu paket dengan barang untuk memberikan efek yang konkrit terhadap pengguna. Hal ini dikenal sebagai Service-Goods Continuum, dimana kategori sebuah produk ditentukan dari persentase komponen Barang dan Layanan.
Many are familiar with Market Research, yet a few understand the difference between Market Research and UX Research. For the last several years, I have seen an influx of Senior Market Researchers participating in our UX Training to upgrade their knowledge and skills. Some were converted, while some were still in their comfort zone. All agreed that they needed to learn UX Research.
The global COVID-19 crisis has forced us to change our behaviours and preferences with less or no option. …
Josh (Adi Tedjasaputra)
As a Google Mentor and Certified Design Sprint Master, Josh has a passion for the design, development, and use of ICT in solving business and humanity problems
